I was going through my old emails (well.. this is 17 Dec), and came across Fotolia newsletter which shares interesting stats from Fotolia. In fact, in 2009 when most businesses were trying to survive the recession, Fotolia demonstrated impressive growth. Just look at these numbers:
New Buyers +48%
Credit Purchases +53%
Contributor Earnings +54%
Fotolia was very aggressive with their marketing in 2009 (tradeshows, magazine ads, promotions, etc), and it is great to see that it is bearing fruit. My personal earnings growth was slightly lower than Fotolia – around 32%. I actually feel that this is still a good result – number of contributors increase and competition is tougher, and growing in these conditions is not easy.
From my observations (I follow lots of industry statistics and news) Fotolia is taking a strong place behind established industry leaders – iStock and Shutterstock. When I arrived to microstocks 3.5 years ago, Fotolia was very similar to Dreamstime and Stockxpert, but now it is clearly ahead of them. In fact, for many top contributors, Fotolia is actually competing with Shutterstock. This is driven by credit doubling and tripling when climb up the ranking.
See more stats below:
Related posts:
- Ranking – Fotolia (wiki)
- Fotolia’s 2009 Top Sellers
- Overall rank – Fotolia (wiki)
- 7 days rank – Fotolia (wiki)
- Fotolia at CAJ Conference
Tags: fotolia
